Client: LDN Calling Telemarketing Year: 2007

Music-lover and poster collector Simon Mason founded LDN Calling in 2007 to give clients high quality telemarketing services and high-value appointment scheduling. LDN Calling graphic identity development started with a set of 42 black and white pictures: telephonic/communications/computer imagery related to LDN Calling activities. The pictures were intentionally lo-fi. All of them are taken with a mobile phone camera. That was our programme. They are ugly, abstract, blurry and dirty. We created a A5 Brand Album. A different picture was used for every element of the stationary. The website ldncalling.co.uk features flash animation with the 42 images and the possibility to see the whole set. The long dash in the logo represents the tone that you hear when you pick up the phone to make a call.

For the promotional materials (A2 poster and CD) we used fragments of London Calling lyrics by the clash. A CD Compilation was the LDN Calling Christmas present featuring London and technology related tracks mixed by Paul and Dan. From Daft Punk´s 'Technologic' to Burial´s 'Night bus'.